Funnel vs Flywheel: What's the Difference?

The marketing landscape is rapidly changing. As more businesses are seeing the potential of flywheels and the limitations of funnels, many are making the switch to a more customer-centric approach. In this blog post, we'll discuss what the differences between funnel and flywheel in terms of marketing strategy are and how you can make the shift from funnel to flywheel. 

The Basics of Funnels and Flywheels 

First off, let's define both funnels and flywheels. A funnel is a traditional marketing strategy that focuses on getting conversions by following a three-step process of attract, engage, and convert.

On the other hand, a flywheel is an updated version of the funnel that focuses on delighting customers by going through a 4-step process of attract, engage, delight, and retain. 

Flywheels in Action 

The key difference between funnels and flywheels is that while funnels focus on getting conversions, flywheels focus on delighting customers. This means that you need to have an understanding of what your customers wants and needs are in order to truly engage them with your brand. With flywheels you focus on creating an ongoing relationship with your customers rather than just trying to get one-time conversions. 

This could include providing additional resources for them such as helpful guides or offering discounts for repeat purchases. You can also keep them engaged with regular newsletters or social media campaigns that provide interesting content or promote special offers/discounts. Ultimately, it’s all about finding ways to build relationships with your customers so they remain loyal to your brand over time.  

How to Shift to the Flywheel? 

Making the switch from using funnels to using flywheels may seem like a daunting task but thankfully there are some steps you can take to make it easier for yourself.

First off, you need to do some research into who your target audience is and what their needs are so you can tailor your content accordingly.

Secondly, it’s important that you track customer engagement metrics such as website visits/clicks/conversions so you know which campaigns have been successful at engaging customers over time.

Finally, be sure to experiment with different types of content (e-books/videos/blog posts) so you find out what resonates best with your target audience - this will help ensure that they stay engaged with your brand long term!  One thing's for sure - if done correctly shifting from funnel to flywheel will pay dividends in helping improve customer engagement and loyalty! 
                                                                             

Conclusion:                                                                             

The debate of Funnel vs Flywheel has been raging lately but one thing's certain - if done correctly shifting from funnel to flywheel will pay dividends in helping improve customer engagement & loyalty! While making the switch may be daunting at first, it doesn't have to be if you take steps such as researching who your target audience is & tracking customer engagement metrics amongst others!

So why not make the switch today & see how it helps improve your business operations? You won't regret it!