HubSpot CMS vs WordPress CMS: the differences

Considering launching create a new website to generate convert more leads?

Gone are the days when WordPress was good enough.

WordPress is getting less and less cool. It is a 20-year-old software that has ruined its credibility mainly because of its complex framework and its cyber vulnerabilities.

It is only a matter of years before the market shares of WordPress will decline.

Today, Growth-driven SMEs understood that their website should be their best Sales Rep. The website should do the maximum to ATTRACT, ENGAGE, CONVERT more leads into happy customers.

As they care about their customer buying journey, high-growth companies are ditching their WordPress and traditional platforms like Joomla, Drupal, Typo3, SiteCore...

They go for a HubSpot CMS website fully integrated with the CRM Platform and they work with Tech agency like Symantra to launch it.

Why use a mammoth CMS like Wordpress that requires a developer and maintenance updates, extra costs and delays in delivery, when you can use an agile website builder like HubSpot CMS?

Definition of CMS.

A CMS or content management system is a software suite that allows you to build, manage and update your content to build the website of your dreams.

Your website Content Management System (CMS) must be a real Customer Engagement Platform instead.

Let's compare 8 dimensions of HubSpot CMS and WordPress CMS.

1. Blogging

HubSpot

• The interface with blogging is super clean and easy to use
• Ideal for strong content marketing strategies where every piece of content plays a part of inbound marketing and SEO.
• Killer features include mobile optimization, SEO tools, calendars, analytics, AMP support, call-to-actions and content collaboration.

WordPress

• Anything else you wish to do beyond plain text blogs requires separate software.
• Not so great for SEO. If you want articles optimized for SEO, you need to install an SEO plug-in. 

2. Website management.

HubSpot

• User-friendly drag and drop interface
• Thousands of templates within the HubSpot marketplace or even create your own pages.

WordPress

• Their websites look quite banal and similar.
• If you want to stand out and if you need options for the design of individual pages, you need to hire senior developers

3. Data analytics

HubSpot

Analytics is essentially a digital microscope, centralizing, visualizing and reporting on all  important data, in one place.

Access to search analytics, competitive tracking and contact timelines.

WordPress

• You do not have a view of the overall performance.
• You need to pay for third-party software

4. SEO

HubSpot

• Next level SEO optimization tools are included like inbound link tracking, Google search console integration, competitor analysis and page performance tracking.

WordPress

• You need to install SEO plugins, which creates more confusion and headaches.
  

5. Landing pages

HubSpot

• You have a full set of tools for designing a landing page that gets visitors to convert.
• Extremely responsive and easily customizable Templates.
• Option to build and create forms to capture leads.  
• You can use an optimizer tool to boost SEO value and the option to A/B test your landing pages.

WordPress

• Good landing pages require extra paid subscriptions.

6. Social media

HubSpot

• Follow the metrics on social conversation and overall trends of your social performance.

WordPress

• You need third-party tools to maximize social sharing.
• You cannot monitor your social performance inside the CMS, meaning you need to buy extra software.
  

 7. Email marketing

HubSpot

• One of the best email marketing tool, with Mailchimp.
• Super easy-to-build newsletters, emails, forms... (even easier than Mailchimp).
• You can write A/B tests, customize and optimize your messaging
• You can create targeted workflows using list segmentation to personalize your emails for each contact in your CRM.

WordPress

• No native email marketing capabilities.

8. CMS Essentials: Page speed, stability, and uptime

HubSpot

• Firewall, secure sockets layer protection, intrusion detection systems and distributed denial of service mitigation.

WordPress

• Super bad reputation in terms of cybersecurity: tons of vulnerabilities, security holes and flaws in WordPress plug-ins and widgets. Any junior hacker can break your website and harm your reputation.

SUMMARY

WordPress

WordPress represents around 30% of all websites on the Internet,

However, you should also consider the "hidden tax": 

• • Marketers rely on developers for simple website changes

  • Extra charge for security features

  • Focus on building servers

  • Frustrating redesign experiences

  • Unavoidable business expense with constant unstable CMS-related issues (typically the open source CMS or bad plug-ins of WordPress)

HubSpot CMS

HubSpot is  the ultimate fully integrated marketing solution. More than a CMS it is a Customer Experience Platform.

• • Easy for marketers to use without sacrificing customization

  • Remains easy to manage as website sophistication increases

  • Developers can work within whatever workflow they’re comfortable with

  • Includes built-in security features. Hosting included.

  • Focuses on architecting the end user experience

  • Lends itself to constant optimization

Conclusion of the comparison HubSpot CRM vs. WordPress CMS

HubSpot CMS wins by far in comparison to WordPress. HubSpot CMS is the go-to CMS for companies willing to unlock their growth, convert more leads and increase their brand reputation.

That is why we at Symantra develop websites on HubSpot CMS and implement the full solutions of HubSpot.

Get in touch with Symantra to create your new growth machine website.