HubSpot Vs SalesForce: Which CRM Is Best For Your Business?

As a Chief Marketing Officer, you know that having the proper tools to manage your customer relationships is essential. However, it can be difficult to choose between the two top-rated CRM platforms on the market today - HubSpot and SalesForce. This article will compare both options to help you determine which platform is right for your business.

HubSpot vs SalesForce: An Overview

When considering both options, it’s important to recognize that they are quite different. While HubSpot is an inbound marketing platform and SalesForce is a piece of sales automation software, these differences give each platform their own strengths and weaknesses.

Let’s start by talking about HubSpot. It’s an ideal solution for scaling enterprises, as it promotes the idea of a “flywheel” over a funnel — meaning that instead of focusing purely on bringing new customers in, it also focuses on engaging existing customers and turning them into brand advocates. It also offers features such as contact management, email marketing, lead scoring, analytics, and more. Finally, its unified dashboard allows teams from across departments to collaborate easily when managing customer relationships.

On the other hand, Salesforce provides powerful sales automation capabilities for teams of all sizes. With its intuitive drag-and-drop interface, users can quickly customize their workflows to maximize efficiency and visibility into their sales pipelines. Additionally, with its centralized database containing all customer data (such as past orders or interactions), teams can easily access customer information at any time while maintaining compliance with privacy laws like GDPR or CCPA. Finally, its comprehensive reporting capabilities allow users to gain insights into their performance in real time so they can make data-driven decisions moving forward.

Ultimately both HubSpot and SalesForce offer excellent solutions for managing customer relationships within businesses big or small. The choice between them ultimately comes down to what best fits your individual needs — do you want powerful marketing automation tools? Or do you need more robust sales automation features?

Both platforms offer amazing value added features but only one will truly fit your company’s requirements — so take some time to explore both options before making a decision.

At Symantra, we can help you at 2 levels:

1. HubSpot and Salesforce Integration  

For businesses looking to use both HubSpot and Salesforce together in order to take advantage of each platform’s strengths without having to switch between them manually on a daily basis, there are several options available when it comes to integrating the two platforms together. For instance, there are different APIs (Application Programming Interfaces) available that allow developers to customize their integration setup according to their specific requirements. At Symantra, we help enterprises by building custom integrations with your current digital ecosystem.

2. Switching from Salesforce To HubSpot  

Switching from one CRM platform to another can be daunting but you can get help of experts, like Symantra. We have a vast experience in CRM migration (Sales force, Microsoft Dynamics, Efficy, Odoo.... to HubSpot)  and we can help you make this transition fast and easier,  so that you don’t have any data loss during the move.

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Regardless of which solution you choose, a CRM isn’t a nice-to-have anymore; it’s a necessity in an ever changing business environment . A powerful CRM will be an invaluable addition when constructing your tech stack , offering additional insight into your funnel , alignment between your sales & marketing teams, scalability for growth, & much more.