API. An application programming interface is the means by which your data source can be used by a third-party in a managed way e.g. embedding Google Maps data on your own website.
App is a software application which is interacted with through a device (Mobile/PC/Tablets/...). At Symantra, we design and develop Mobile apps, complex web apps, and intelligent websites for growth-driven organisation.
CRM - Customer Relationship Management. CRM is a software used by associations to manage interactions and data of leads and customers. The objective is to improve all kind of workflows and automate marketing and sales management. Many companies still have data fragmented across multiple Excels, clumsy databases, and tools. They are not really GDPR compliant. They don't have a 'single source of truth' for all their data. Likewise, some organisations have an expensive BigCorp CRM, which is an overkill to use for staff, and no proper Data Management Strategy, no comprehensive Data Integration: this is POINTLESS. That's why Sales and Marketing teams love HubSpot: a CRM that is (finally) both powerful and easy to use, with exactly the right integrations you need to grow better. Read more on Migration to HubSpot CRM.
Data is a general term to denote any kind of information that can be represented in a digital format.
Partner Portal. It is a private collaborative space allowing some specific third-party partners - that do not belong to the company or the organisation - to log in, safely. In this extranet, they can explore exclusive content (that is not available on a public website). They can also learn, exchange ideas, learn, get sales rewards... At Symantra, one of our flagship product is Partner Portal for Channel Sales.
GDPR compliance. Since May 25, 2018, the European Data Protection Authorities have enhanced investigative and sanctioning powers (up to €20,000,000 or 4% of an organization’s annual global turnover) or refer a case to the public prosecutor. The GDPR requirements provide strong drivers for adoption of data management and governance tools (personalized CRM, interconnection of digital tools and data sources…). With the potentially high level of recurring requests from data protection authorities (“DPAs”) and from individuals, your data governance systems and processes must be robust, scalable and cost-effective to operate. To radically reduce the cost and risks of GDPR (non) compliance, here is how Symantra helps organisations, with its GDPR automated compliance solution.
Integration. Two or more different software systems can synch and talk to each other/share information. There are different ways to do this. Some ways are secure, some are not. Typically WordPress plugins are not cyber secure. That is why it is better to work with strong Tech agency with senior developers and serious credentials, instead of web designers who often lack the necessary Computer Science background and cyber literacy. Check our capabilities and favourite Tech stacks here.
Intelligent websites. Forget WordPress, Drupal, Joomla, Typo3. These are frameworks of the past. You suffered too much. IT headaches. Time and money waste. At Symantra, we build websites that are much more than "brand refresh" and aesthetics ego-trips. We make your website perform on what really matters, meaning the 6 dimensions of an Intelligent Website: Page Speed, UI/UX Design, Cybersecurity, Mobile responsiveness, SEO performance, Strong Technology & Integrations. Read more on websites as growth machine,
Secure services. A system, program or service is secure if it has been security tested, uses best-practice security and complies with relevant policies.
User-centred design. An approach to solving problems that revolves around users and their needs. It focuses on understanding users and their needs at every step of the service design process.