Considering launching create a website which is a growth machine?
Choosing a CMS today, should be a business-driven process. When we say business, we don't mean IT managers or Comms Staff decision.
Never let your IT department lead the selection process for your next website and CMS. Usually, they write unnecessary technical requirements and they create artificial bias favoring old tech stacks which are not customer-centric enough.
Choosing the right CMS for business means for us that customer-driven managers should take the lead in this decision-making and take the customer journey seriously from A to Z.
If you are a growing business with a digital marketing and sales team, HubSpot needs to be go-to CMS for website.
That is the solution to beat your competitors.
Unlike WordPress and other CMS, HubSpot CMS is at the core truly customer-centric and help Marketing and Sales win together.
WordPress is getting less and less cool. It is a 20-year-old software that has ruined itself due to its rigid geeky framework and its plugins, any junior hackers to compromise the cybersecurity of companies.
It is only a matter of time that the market shares of WordPress will decline.
Today, Growth-driven SMEs understood that their website should be their best Sales Rep. The website should do the maximum to ATTRACT, ENGAGE, CONVERT more leads into happy customers.
As they care about their customer buying journey, high-growth companies are ditching their WordPress and traditional platforms like Joomla, Drupal, Typo3, SiteCore...
They go for a HubSpot CMS website fully integrated with the CRM Platform and they work with Tech agency like Symantra to launch it.
Why use a mammoth CMS like WordPress that requires a developer and maintenance updates, extra costs and delays in delivery, when you can use an agile website builder like HubSpot CMS?
The key to a Great Website User Experience
A website’s design isn’t just about esthetics. The interface is only one element of the overall user experience design of a website.
It’s the entire experience someone has when they land on your site, from your navigation, to your content, the speed of the pages, your inbound marketing, the Business Intelligence around the website...
Designing a great user experience is about being fully customer-centric all through your website.
Therefore, your website Content Management System (CMS) must be a real Customer Engagement Platform instead.
HubSpot CMS + CRM = an integrated solution
Because the HubSpot CMS is built on top of a world-class CRM, you also have your website content in the same place as all your customer data.
This is a huge win for your marketing and sales efforts. It means you can leverage the information you have about your customers to create more personalized, relevant experiences for them on your website.
At Symantra, we develop websites based on HubSpot CMS to put customer first.